How many people are actually reading posts on your blog? According to statistics, 43% of readers skim through content without going into it. If you want a user to become interested in your site, it is important to hook it with a capacious and fascinating introduction.
But first think about the purpose of the article you are writing. You just “wind” the counter of views? This is a common mistake among companies and bloggers. They want the visitor to open a page with content, and do not worry how useful and interesting the published materials are. Unfortunately, this strategy is extremely inefficient.
Yes, getting the user to go to your blog page is half the battle. But there remains the second: to correctly sell the proposed product, to form a loyal audience and get real profit. And it’s impossible to do this without the right content in the blog.
A personal site is one of the best channels for publishing thematic articles and interacting with potential and current clients, an effective promotion tool. But if the visitor does not actually read the message, but simply scans it – you lost the battle for his attention. And all the hard work done to prepare the material was done in vain and does not pay for itself.
According to statistics, even short messages published in personal blogs require an average of 2-3 hours.
It is important to use simple, but proven methods of creating interesting articles. And it all begins with the title.
Create An Attractive Name
According to statistics, 80% of publications are not opened because of the unattractiveness of the created name. You can kill a lot of time to write content, create an infographic, and your article will not even be opened if your title is not interesting. I use the Everest technique for writing motivating titles.
After an attractive title, go to the introduction. How to develop it?
“Hook” is what you will build your introduction around. They can be a whole sentence, one word, a question or a winged expression. Something that will certainly grab the user’s attention and excite his interest in the proposed publication. For example, a simple way to “open” the text: ask a question.
After you come up with a short but fascinating start, you need to explain to the reader what the article will be about. You should not write “on the forehead”: “This article offers you …”. Although this approach can also work. It all depends on the theme, the interests of the target audience, your own style. The main thing is to find a way to reflect the value of the content in the introduction.
Another effective method to “hook” the reader is to include in the text an obvious operator that any user agrees with. This tactic creates a feeling of a lively dialogue between the author and the visitor. You can briefly describe the situation, which, it seems to you, has led a person to a certain page. With what pain and unsolved problem did he face? How can you help him? Briefly outlining the problem and suggesting ways to solve it (already in the post), you interest the reader and motivate him to carefully study the proposed material.
Use The Facts
Most successful (and really useful) blogs do not like to be unfounded. The statements in them are confirmed by actual statistical facts. They can be used in any part of the article, but, if appropriate, it is better to include it in the introduction. Reference to an authoritative source has the reader: it arouses his confidence and raises interest in the proposed material. This is especially important for startup sites that have not yet had time to develop their own expert reputation.
Why is this necessary? First of all, you show the user that your opinion (or your recommendations) is not unfounded. They are tested by numerous studies, tests and apply to a large number of respondents. Secondly, if you refer to the statistics at the beginning of the post, this tells the visitor that the rest of the article will also include data that may be of interest to him.
The third reason: the numbers attract. What does this mean? Before you intrigue someone with your thoughtful introduction, you need to get the user to go to the content tab. You can do it only with the help of a bright title. And, if there is a figure in the title (for example, “TOP-10 …” or “the most useful materials in 2018”), the likelihood of interest to the reader increases. This is a simple secret of success: first the figure in the title, then the statistics in the introduction.
To write interesting content there is a well-known rule: the text material must be diluted with visual elements – graphics, diagrams, infographics, other thematic images. This tip is also good when creating a catchy introduction: include a picture in it, and the reader will come to you.
Of course, there are some limitations:
- The image should be bright and reflect the essence of the text;
- It is better to use a statistical chart or a screenshot that confirms your words, rather than a meaningless photograph;
- Refer to authoritative sources.
The inclusion of visual elements in the text (including the introduction) is a great way to dilute the content and make it easier for readers to read. If you do not know where to place the first picture, you can insert it between the introduction and the first sentence of the main text. Or use an image between the title and the introduction. Statistics confirm the effectiveness of such a solution: blogs with corresponding images are viewed by 94% more often than just text sites. Due to good visualization, you can repeatedly increase the number of readers.
Effective introduction should tease, kindle curiosity.
Many bloggers first develop the main material, and only then write an introduction to it. That is, the introduction represents either a “short press” to the article.
You can use the following techniques in the texts: raise in the introduction the topic that the reader will want to know about. But do not open all the cards, and end with a phrase like “but we’ll discuss this below.” This is much more effective than immediately offering solutions to all problems. Because you give the reader an excuse to continue studying your material. He already knows what the article will be about, and is really interested in your content. How can I not disappoint him? Read in the publication “How to create high-quality and trend content: a complete guide.”
Use Social Networks
Many bloggers and companies use social networks to attract users to published articles. But not everyone does it right. If you publish (on a personal page or in a group) only a link to an article and its name – there is little chance that a large number of participants will go to it.
Not so long ago, Facebook added an interesting opportunity to advertise posts in blogs: now you can publish not only the link and the title, but also part of the introduction. With the help of such a “preview” it is easier to interest the reader and make him perform the desired target action.
Think About The Size
The introduction should be informative, interesting, sufficiently detailed, but not too long. It’s bad when it consists of one sentence, but even worse, if the introduction resembles an independent story. How to choose the perfect size?
The easiest way is to catch inspiration and write as many as you can. Do not feel limited and try to realize all the ideas in three lines. Yes, sometimes the first sentence is enough to “hook” the user. But even better, if the subsequent phrases reinforce and strengthen his interest, provoke, cause curiosity. For example, the introduction is a suitable part for sharing personal experience and showing that you are an expert in the field you are talking about.
Articles in the blog are usually long enough. To fully open a topic requires a minimum of 2,000 words. It is noteworthy that the longer the message, the more likely that the user will share it in the social network.
And one more important nuance: search robots are also sensitive to the size of content. Long articles are better ranked by Google and other SE. Search engines perceive them as useful material to users.
In general, the rule is simple: the more, the better. Therefore, when creating an introduction, you can not limit yourself. But do not exceed the limit of 300 words. And after the part of the test is finished, it is better to reread it several times in order to isolate and remove the “water”. The main thing in good material is not the pursuit of length, but the struggle for quality, interesting and literate text.
Don’t Forget About The Semantics
Really interesting and popular post is attractive not only for users, but also for search engines. We considered how to write a catchy introduction for a person, but how to “hook” the search engine? With the help of thoughtful semantics.
Starting work on the article, it will be optimal to form a semantic core – to pick up the basic requests and carefully work them out. The easiest way is to use one of the free services, for example, Google Key Planner.
Its main advantage lies in the fact that it offers not only statistics on requests, but also offers similar formulations that are recommended to be included in the text. This is necessary for its adaptation to modern search algorithms, analyzing the content not so much by the number of occurrences of key phrases as by the degree of utility for the reader.
Perhaps you already have a popular site or you just started to “unwind” a personal blog. Traffic is growing, but this is not enough. In order to fully interact with the audience and use all the possibilities of the promotion content, one must also be able to motivate visitors to read the published messages. In the end, it takes a lot of time and effort to develop each post. Why are they wasted?
Yes, inevitably among users will be those who scroll through the text and go further. But their percentage can be minimized, creating an effective catchy introduction.
Using these tips, you can interest visitors to the site and form a permanent loyal to the blog audience.